Built for main-street deals, not Fortune 500 M&A →

Buying or selling a small business? You need a different playbook than a Fortune 500 deal.

Investment banks and big M&A law firms already dominate the large corporate deal space -- but if you're a main-street owner selling a business worth a few hundred thousand to a few million dollars, or a buyer looking to acquire one, that world wasn't built for you. Merger.id is a resource hub built specifically for small business buyers and sellers: real guides, a free AI valuation estimator, and connections to advisors who actually work deals your size.

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Free & confidential · No obligation · Connects you with independent brokers, attorneys and lenders

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Main-street focused
Educational, not salesy
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What's your business worth?

Enter your revenue, margin, and industry to see a general illustrative sale-price range in seconds.

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General educational estimate only, not a formal business valuation. Not legal, tax, or investment advice.

The small business deal market is different -- and underserved

Big investment banks typically won't take a call under several million dollars in deal value, and most large M&A law firms are priced and structured for corporate transactions. That leaves millions of main-street owners -- the plumber with three trucks, the local restaurant, the SaaS founder with a lean team -- figuring out a complex process largely on their own. Merger.id exists to close that gap with plain-English education and the right referrals.

Flagship free tool

AI Business Value Estimator

Enter a few numbers to see a general, educational estimate of what a business like yours might sell for, based on illustrative industry EBITDA multiples. This is a starting point for a conversation -- not a formal valuation.

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Fill in the fields on the left to see a general educational range.

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AI M&A Education Assistant

Ask about valuation basics, due diligence, SBA financing, deal structure, or the general M&A process. General education only -- never legal, financial, or investment advice, and never a guaranteed number.

Ellis · Merger.id AI M&A Assistant
Hi, I'm Ellis. Ask me anything about buying or selling a small business -- valuation, due diligence, financing, or the deal process. I share general education only, never legal or financial advice.
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M&A Advisory

Full-Service Sell-Side Support

Get connected with an M&A advisory firm that specializes in preparing and marketing small businesses for sale.

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Online Business Marketplace

Buy or Sell an Online Business

If your deal is a SaaS, e-commerce, or content business, browse a marketplace built for digital assets.

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As an Amazon Associate and through referral partnerships, Merger.id may earn a commission from qualifying purchases, referrals, or leads made through links on this site, at no extra cost to you. See our Advertising Disclosure.

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Get the Small Business Seller's Readiness Guide

A practical checklist, questions to ask an M&A attorney or broker, and a step-by-step overview -- delivered instantly, no email required to open it.

General educational content only, not legal, tax, or investment advice.

Ready to talk through your deal?

Whether you're weighing a sale, evaluating an acquisition, or just want a second opinion, a free conversation costs nothing and commits you to nothing.

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